On hold music or music on hold (MOH) is the music used for on hold marketing. Phone advertising, as the phrase suggests, is advertising done while callers are on hold. MOH systems are included into telephone systems that are made for businesses via audio jacks on the telephone equipment that are tagged 'MOH'. The music is necessary because it will pass a message about your company across (such as reminding your customers about available referral programs and cross-promoting the products/services on offer) and because it will keep callers glued to the phone until someone is available to serve them.

The on hold music could be modified. The customized music could increase new product lines, it could motivate customers to act, it could highlight your strengths and specialties (such as awards and accreditations), it could advertise your website and its special features, and it could thank the callers for holding and guarantee them that someone will serve them shortly.

The on hold music could be from the radio. You could play music from your local radio station through the MOH jack. You however need to know that re-broadcasting radio music is unauthorized and you could pay a fine of around $1,500. The greatest demerit of radio on hold music is that there is no control over the music which will be aired. Some of the music played could be offensive to the callers, it will be disrupted by commercial breaks, and you could even have ads that promote your rivals.

You could get your on hold marketing music from commercial CDs and MP3s. This source of music is advantageous in that you will have control over what is streamed, but you first need to obtain permission to play the songs from the mechanical copyright owner and the title copyright owner.

You could use stock MOH CDs for your phone advertising. These could turn up with or without voice-overs such as 'your call is important to us'. Music from such CDs is advantageous in that you will pass a message across, but it is usually common since it is not customized for individual businesses. You could get custom-designed MOH from companies associated with on hold marketing. This type of music is helpful in that you get to control the music genre and content, you could include your message in the music, and you will never have copyright problems. Yet another option is online on hold. All that you have to do is hook up to the Internet and acquire automatic content updates.

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